Level Shoe District: Giuseppe Zanotti footwear wows the Arabian Gulf region
Level Shoe District: Giuseppe Zanotti footwear wows the Arabian Gulf region
November 2012
On 16th October Giuseppe Zanotti Design opened an exclusive monobrand boutique in the brand new Level Shoe District store located in the Dubai Mall.
The boutique adds to the four existing sales points in Dubai and testifies to the brand's keen, active interest in the Middle East market.

The result of careful planning and great determination, Level Shoe District is a unique and exclusive shoe heaven for the Gulf region. It is spread over 9000 m² of retail space within the Dubai Mall, one of the world's leading fashion hubs. Level is a pioneering concept department store that houses some 250 brands organized in four areas: Women’s Designer, Women’s Contemporary, Men’s and Trends plus 40 individual shop-in-shop spaces.

The Boutique greets shoppers with interesting and innovative interior design by architect Gianluca Bonini of Nuovostudio. Traditional materials like marble, lacquered wood and oxidized brass interplay cleverly with a contemporary aesthetic to create a finely balanced blend. The extensive, almost dazzling use of white, coupled with metal fitments, creates a modern feel that is in part softened by the gold colored brass. The floor, meanwhile, is reminiscent of neo-plasticism in the size and pattern of the marble slabs.

Particular attention has been devoted to the walls, with the introduction of a boiserie covering. In a seemingly random pattern, beautiful vertical elements in white lacquered wood of varying thicknesses and widths create sensational play on light which heightens perception of the space. Lighting is another element that has not been left to chance, with led lights used to enhance the products on display within the space and endow the boutique with a sculpted, engaging look.

The spectacular staging and experimental décor concept thus become distinguishing traits and eloquent brand statements.